On Page Seo

On Page Seo is another name for website optimization, and basically it is making your website search engine friendly. There are a number of factors, which take place during this process, and they need to be done before you start building your link profile.

Meta tags

There are three tags that need to be added to the pages of your website, and they are the Title Tag, the Description Tag and the Keyword Tag. Basically, they are a mini advert for your website, and they are displayed in the results of the search engines, plus it also defines the content of your web page to allow the search engines to understand what your page is all about.

These tags can be found in the source code of your web page, and they look like this:

<title>Title Tag</title>
<meta name=”Description” content=”Description Tag” />
<meta name=”Keywords” content=”Keyword Tag” />

Over the years, I have seen a lot of people misuse these tags and stuff them full of keywords, and seriously this is a big mistake. The title tag should consist of one keyword, which relates directly to the URL and the content of the page. The description tag should be a call to action phrase, which includes the keyword used in the Title Tag, and the Keyword Tag should be identical to your Title Tag.

Here’s an example:

Url is : http:www.carwebsite.com/used-cars.html

Keep it short and sweet and to the point. If you are wanting to target other keywords then create a new web page.

Code

The code on your website should be clean and neat and up to date with the HTML markup standards. The reason for this is the cleaner the code; the easier it is for the search engine spiders to crawl your site. As a rule there should be more content on your web page than code and this can be done with CSS Style Sheets. If you are looking for a tool to help you check your code then the best place for you to do this, is on the W3C website. Here is the link – http://validator.w3.org/

Site Structure

Site Structure also plays a big part of optimizing your site, and it is important that your navigation is set up correctly. Apart from your main pages like Home Page, Contact Page, Site Map, Etc., your web pages must be categorized. As an example let’s take a look at a car website. There are many different types of cars so if you have a couple of pages about the various models of Toyota’s then these pages all need to go into a sub folder called Toyota.

http://www.carwebsite.com/toyota/yaris.html

http://www.carwebsite.com/toyota/conquest.html

Content

Website content is definitely the most important part of your website as it allows the search engines to understand what your site is about. Text is the only thing they can read so make sure each page has at least 400 to 500 words, and more importantly that it is 100% original. Do not under any circumstances copy information and add it to your site.

Conclusion

Only when all of the above has been completed, should you start building your links.