Off page Seo is work that is done on other peoples websites and not your own, and basically all it is, is the creation of inbound links that point back to your website.
Once your web pages have been optimized for the search engines, inbound links are the core focus of any SEO Campaign and it’s an on going process that goes on for many years. Don’t be fooled into thinking that it’s a short-term project, because when your site reaches the top of the search engines you need to continue with it or your rankings will drop, and you will lose business to your competitors.
There are several different forms of creating inbound links and all of them are equally as important as the next, so you need to create diversity when building them. The tricky part of the whole process is knowing how many links you need and how often you need to create them.
On top of that some of these links need to be social bookmarked as soon as they are created, and what this does is notify the search engines to visit the page and then to crawl your website. In industry terms, we call this robot food. The whole idea behind this concept is to keep the crawlers coming back. The more frequently they come back the faster you will move up in the search rankings. However, please note social bookmarks have very little value in the search engines, and they are not inbound links or back links.
They are just used for one purpose only and that is for Search Engine Stimulation.
Below are most of the methods used with Off Page Seo, and depending on your market and the strenght of competition you might only need to do some of them, but in a very comeptitive market all of them will be used on a montly basis.
Off Page Seo Methods:
- Market Research:
- Search Engine Submission:
- Trade Directory Submission:
- Rss Feed Submission:
- Article Syndication Campaign:
- Article Directory Campaign:
- Press Release Campaign:
- Video Campaign:
- Web 2.0 Page Development:
- Authority Link Baiting Campaign: ( High Profile Blogs )
- Link Hub Development:
In a nutshell, there is an extremely large amount of work that goes into this. In the beginning 100’s of accounts have to be opened, and if you try to do this on your own, you won’t have anytime to run your business. It really is a specialized field, and if you are serious about your online business you should consider outsourcing this.